Pop Culture
The rise of virtual influencers in advertising and media
Did you know that virtual influencers, entirely computer-generated characters, are revolutionizing the advertising and media landscape?
These digital personalities, like Lil Miquela and Shudu, have amassed millions of followers on social media, blurring the lines between reality and the virtual world.
Brands are increasingly leveraging these influencers for campaigns due to their controlled narratives and round-the-clock availability, free from the unpredictability of human behavior.
What’s more, virtual influencers can adapt to multiple styles and scenarios at no additional cost, offering a versatile platform for creative storytelling.
Their rise underscores a growing trend towards digital-first strategies, reflecting the rapid evolution of technology and its impact on how we engage with content.
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