Pop Culture
What viral internet trend involved pouring a bucket of ice water over oneself for charity?

Did you know that the viral internet trend of the “Ice Bucket Challenge” in 2014 not only took social media by storm but also had a lasting impact on charitable fundraising?
Originating as a playful stunt to raise awareness for ALS (Amyotrophic Lateral Sclerosis), the challenge involved dumping a bucket of ice water over one’s head and nominating others to do the same.
Over 17 million people globally participated, including celebrities, athletes, and everyday internet users.
This viral sensation raised over $115 million for the ALS Association, funding groundbreaking research that led to significant scientific breakthroughs, including the discovery of a new ALS-related gene.
The trend’s success demonstrated the powerful potential of social media to drive engagement and achieve tangible results for global causes.
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